MUSE Gold

2023

Bloom at Deer Valley

Entrant Company

Moya Design Partners

Category

Corporate Identity - Brand Identity

Client's Name

Mack Development Group

Country / Region

United States

Bloom is not just another residential community, but a lifestyle that offers balance, affordability, and design at its core. Our team developed a naming strategy and brand identity that would attract this young, educated, active and vital target market.
The name represents growth, beauty, and vibrancy, which are all qualities that the community aims to embody. The name "Bloom" is also a perfect fit for the community's natural surroundings. The community is located in a beautiful area amidst nature, and the name Bloom immediately recalls it. The name also creates a sense of freshness, new beginnings, and a bright future.
The pictogram in the Bloom brand identity is a stylized flower, capturing the essence of the community. The colors were chosen to align with the brand's target market and reflect the essence of the community. A Spartan Green, a Warm Terracotta, hues of Raw Sienna and a creamy tone were carefully selected to create a balanced color scheme that represents the natural surroundings, beauty, and balance that Bloom offers its residents.
The typography used is a combination of serif and sans-serif fonts. The use of both serif and sans-serif fonts evoques a balance of comfort and accessibility, which aligns with the community's core values of livability and affordability.

Credits

Art Director
Elisabetta Rita Fanelli
Graphic Designer
Romina Pereyra
Graphic Designer
Salvador Mendoza
More Gold Winners
Audio
2023
MUSE Advertising Awards - The French History Podcast

Entrant Company

Evergreen Podcasts

Category

Audio - Podcast

Country / Region

United States

Video
2023
MUSE Advertising Awards - The Luxury Collection - Hotels That Define the Destination
The Luxury Collection - Marriott International

Entrant Company

MATTE Projects

Category

Video - Travel

Country / Region

United States

Video
2023
MUSE Advertising Awards - ‘On Creativity with Paula Wallace’ featuring Tyler Mitchell

Entrant Company

Savannah College of Art and Design

Category

Video - Educational

Country / Region

United States

Branded Content
2023
MUSE Advertising Awards - Enlytened Annual Trends Report, 2022 Edition

Entrant Company

Enlyte

Category

Branded Content - B2B

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy