Bloom at Deer Valley

Bloom is not just another residential community, but a lifestyle that offers balance, affordability, and design at its core. Our team developed a naming strategy and brand identity that would attract this young, educated, active and vital target market.
The name represents growth, beauty, and vibrancy, which are all qualities that the community aims to embody. The name "Bloom" is also a perfect fit for the community's natural surroundings. The community is located in a beautiful area amidst nature, and the name Bloom immediately recalls it. The name also creates a sense of freshness, new beginnings, and a bright future.
The pictogram in the Bloom brand identity is a stylized flower, capturing the essence of the community. The colors were chosen to align with the brand's target market and reflect the essence of the community. A Spartan Green, a Warm Terracotta, hues of Raw Sienna and a creamy tone were carefully selected to create a balanced color scheme that represents the natural surroundings, beauty, and balance that Bloom offers its residents.
The typography used is a combination of serif and sans-serif fonts. The use of both serif and sans-serif fonts evoques a balance of comfort and accessibility, which aligns with the community's core values of livability and affordability.