MUSE Gold

2023

Thelmita's Coffee - Coffee is Heritage

Entrant Company

Creative Co, LLC

Category

Social Media - Video

Client's Name

Jahani Trading

Country / Region

United Arab Emirates

"Coffee is Heritage" is a social media video project created Thelmita's Coffee, dedicated to celebrating the rich cultural history and heritage of Honduran coffee. The video showcases the brand's commitment to quality and ethical sourcing of coffee beans, highlighting the traditional and sustainable farming practices used by their partner farmers.

The video takes viewers on a journey through the coffee-making process, from the initial planting and harvesting of coffee beans to the roasting, brewing and tasting of the final product. Through stunning visuals, the use of double exposure technique in a "from the farm to your cup" logic, and captivating narration, the video captures the essence of the unique coffee-growing regions where Thelmita's Coffee beans are sourced, showcasing the natural beauty of these places, and the people and communities that are an integral part of the coffee industry.

Ultimately, the goal of "Coffee is Heritage" is to inspire viewers to appreciate the value and cultural significance of coffee and to encourage them to choose Thelmita's Coffee as a way to support ethical and sustainable coffee production while enjoying a delicious and high-quality cup of coffee.

Credits

Creative Director
Elisabetta Rita Fanelli
Video Editor
Danilo Mieuli
More Gold Winners
Experiential & Immersive
2023
MUSE Advertising Awards - Jordan Parlor23
Jordan Brand

Entrant Company

productionglue (A TAIT Company)

Category

Experiential & Immersive - Retail

Country / Region

United States

Video
2023
MUSE Advertising Awards - Answering Life's Most Important Questions
It's Not Magic, It's Diagnostics

Entrant Company

Halteres Associates

Category

Video - Consulting

Country / Region

United States

Event
2023
MUSE Advertising Awards - 九份紅燈籠祭 Jiufen Red Lantern Festival
新北市政府觀光旅遊局 Tourism and Travel Department, New Taipei City Government

Entrant Company

可睿創意整合有限公司 Correct Creative Integration Ltd.

Category

Event - Cultural Event

Country / Region

Taiwan

Video
2023
MUSE Advertising Awards - Digital Nature

Entrant Company

Denis Semenov & Artur Gadzhiev

Category

Video - Art & Design

Country / Region

Turkey