MUSE Gold

2023

Thelmita's Coffee - Coffee is Heritage

Entrant Company

Creative Co, LLC

Category

Social Media - Video

Client's Name

Jahani Trading

Country / Region

United Arab Emirates

"Coffee is Heritage" is a social media video project created Thelmita's Coffee, dedicated to celebrating the rich cultural history and heritage of Honduran coffee. The video showcases the brand's commitment to quality and ethical sourcing of coffee beans, highlighting the traditional and sustainable farming practices used by their partner farmers.

The video takes viewers on a journey through the coffee-making process, from the initial planting and harvesting of coffee beans to the roasting, brewing and tasting of the final product. Through stunning visuals, the use of double exposure technique in a "from the farm to your cup" logic, and captivating narration, the video captures the essence of the unique coffee-growing regions where Thelmita's Coffee beans are sourced, showcasing the natural beauty of these places, and the people and communities that are an integral part of the coffee industry.

Ultimately, the goal of "Coffee is Heritage" is to inspire viewers to appreciate the value and cultural significance of coffee and to encourage them to choose Thelmita's Coffee as a way to support ethical and sustainable coffee production while enjoying a delicious and high-quality cup of coffee.

Credits

Creative Director
Elisabetta Rita Fanelli
Video Editor
Danilo Mieuli
More Gold Winners
2023
MUSE Advertising Awards - A Growing Concern: Pediatric IBD in WebAR

Entrant Company

Tipping Point Media

Category

Experiential & Immersive - Augmented Reality

Country / Region

United States

2023
MUSE Advertising Awards - Poster KV of “HAKKA-PERSPECTIVE” Special Exhibition
New Taipei City Hakka Museum (Hakka Affairs Department, New Taipei City Government)

Entrant Company

YAN-XUAN XIAO DESIGN STUDIO

Category

Marketing & Promotional - Poster (Single)

Country / Region

Taiwan

2023
MUSE Advertising Awards - Sana: Hypoimmune MOA animation
Sana Biotechnology

Entrant Company

Cognition Studio, Inc

Category

Video - Medical

Country / Region

United States

2023
MUSE Advertising Awards - Musculoskeletal Institute Brand Journalism Campaign

Entrant Company

Atrium Health

Category

Branded Content - Brand Journalism

Country / Region

United States