The Book of Pru: Episode 2

For 175 years, Prudential has helped people get the most out of life.

This year, Prudential is focused on Celebrating Life – the families and communities they are helping, the progress they are making and the innovation they are pursuing to make healthcare and financial security more accessible.

As part of this celebration Prudential partnered with APV | Casual an award winning visual content agency from Hong Kong to create a new series called: The Book of Pru.

In this monthly series we will follow twelve different stories across five different countries as a range of employees, leaders, agents, technologists and even customers share their stories of how they “Celebrate Life”.

The films are told through the storytelling lens of “individuals” sharing their personal stories to camera.

For each interviewee we pose the question “How do you Celebrate Life?”, it is a broad question because what we are looking for is a broad range of answers from the more functional to the deeply personal.

The Book of PRU is all about authentic stories of real people all around the world… Who all just happen to be Prudential employees.

This is not traditional corporate storytelling - We’re not looking for praise for the company.

The tone of these films is designed to be honest, forthright, emotional, passionate, genuine and most of all authentic to each individual story.

In Chapter Two we are introduced to Montini De Guzman from Manila in the Philippines.

Monitini chooses to celebrate life through exercise and time spent with his family.

Montini was diagnosed with hyper tension and began running to turn around his health and fitness.

He now trains daily, has completed marathons and plans to run ‘The Big 6’.

Running has become a passion that he shares with his family and allows him to live his lifestyle, his way.

This is his story of how he celebrates life.