MUSE Gold

2023

2023 Kaohsiung Lotus Pond Lantern Festival

Entrant

Kaohsiung City Government

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

About The Entry

In 2023, the Kaohsiung Lantern Festival was held for the first time at the Lotus Pond in Zuoying. The design team planned the water and land lantern areas according to the distinctive landscape of the Lotus Pond and arranged exciting performances with the theme of "Local Goes International." The event combines religious culture and temple performances to create the most localized lantern festival.
This year's lantern festival coincides with the lunar year of the rabbit, and local Kaohsiung artists were invited to design the two main lanterns on the water and land of the Lotus Pond. The 18-meter-tall "Machiko" serves as an ambassador, raising its hands to welcome the audience on the water of the Lotus Pond. On land, the 4-meter-tall "Machiko" and various different-shaped rabbits accompany everyone in celebrating the Lunar New Year. In the post-pandemic period, the lantern festival not only brings warmth and hope to people but also promotes Taiwan's cultural and creative industries. Additionally, the event also featured a dynamic main lantern, "Light dances on Lotus Pond," which is in line with the religious landscape of the venue. The architectural features of the lakeside temples (Dragon and Tiger Pagodas, Spring and Autumn Pavilions, and Xuantian Shangdi Temple) were highlighted by combining lighting and technology. Moreover, the event also invited performance groups, including Eight Generals, Guan Jian Shou, and Song Jiang Battle, to present the "powerful Kaohsiung spirit" and "strong Taiwanese style" lantern festival to audiences from all over the world.

More Gold Winners
Video
2023
2023 MUSE Creative Awards Winner - Pivoting with Piven

Entrant

InterMedia Advertising

Category

Video - Professional Services

Country / Region

United States

Branded Content
2023
2023 MUSE Creative Awards Winner - Joining Forces: Retail Media Enhances Brand Association

Entrant

Nielsen

Category

Branded Content - Retail

Country / Region

United States

Strategic Program
2023
2023 MUSE Creative Awards Winner - Tubig Para sa Pinoy (Water for the Filipino)

Entrant

CARBONDIGITAL, INC.

Category

Strategic Program - Brand Strategy Campaign

Country / Region

Philippines

Integrated Marketing
2023
2023 MUSE Creative Awards Winner - Shaping Change Together

Entrant

Gravity Global

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

United Kingdom