2023

ATMO: Inclusive Barrier for All

Entrant Company

The HongKong Polytechnic University

Category

Student Submission - Student Packaging Design

Client's Name

Country / Region

Hong Kong SAR

ATMO, a skincare brand, strives to develop accessible products for all. The serum line offers an intuitive tactile experience, enabling users to easily identify each product's function. The efficacy of serum is conveyed through visual patterns and colors based on the user perception tests. Embossed graphics are printed on packaging to indicate the function, orientation and usage instructions. By employing vibrant colors, ATMO welcomes everyone, including the visually impaired, to indulge in the complete experience, from purchase to application.