MUSE Silver

2023

Interactive Teller Machine - Introduction

Entrant Company

Advance Media New York

Category

Video - Banking

Client's Name

Sidney Federal Credit Union

Country / Region

United States

Sidney Federal Credit Union is a full-service financial institution providing the tools and resources members need to make banking easy - based in Upstate New York. They are a financial institution that continues to see growth and they make a difference in the communities that they serve in.

They approached our creative team looking for a two-minute video that explained what an interactive teller machine was - which is basically an ATM but with additional features that allows you to speak to a teller. This was new to area in which the ITM was so they were looking for an education video that would explain this further. Our team came up with the strategy for the project, captured grounded footage as well as drone footage for the shoot and produced the final video for the client. They loved how it came out and our team was proud of cinematic shots within the video.

Credits

Creative Strategist
Riley Clarke
Creative Designer
Nicole Barry
Copywriter
Mary Jo Kravec
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