MUSE Gold

2023

Global Indigenous Runway - My Spirit, My Country

Entrant Company

Global Indigenous Co

Category

Event - Event / Other___

Client's Name

Tina Waru (Founder, CEO)

Country / Region

Australia

My Spirit, My Country is a unique and powerful fashion runway in Melbourne, Australia that featured First Nations peoples from around the world. The design aesthetic of the venue included old barrels of wine that were positioned in place to create the backdrop of the runway hinting references of post-colonial influence. The industrial grey pillars of steel spoke of time and place, enabling the past and present worlds to coexist just as it does in fashion. Flora and fauna featured into the design setting to make it appear as if nature had crept back into civilization, signifying the empowerment of designers reappropriating, and evolving their own designs. Island settings were built to represent the continents of First Nations peoples and centred around the elements of Earth, Water and Fire. It has gone beyond traditional fashion shows showcasing the richness of Indigenous cultures and their relationship to the elements and to land.
We themed spaces spotlighting moments transporting audiences to the campfires in Australia, coastlines in New Zealand and Volcanic islands of the Pacific. The result was a celebration of the world’s first launching pad for First Nations fashion designers, models, and creatives from around the globe.
Global Indigenous Co has made their mark on the global fashion landscape, pushing boundaries and using fashion as a platform for First Nations designers to tell and share their stories and histories through their designs. The First Nations Indigenous models that walked the runway had undergone an intensive training week as part of Global Indigenous Co's program and from diverse backgrounds and featured trans, nonbinary, plus-size, and mature-aged models. For most, it was their first time walking a runway. ‘My Spirit, My Country’ showcased this spectacular celebration of fashion merged with storytelling by First Nations peoples. This stunning and immersive runway experience captured the beauty and diversity of First Nations peoples in a meaningful and empowering way.

Credits

Founder, Creative Director/ Global Indigenous Co
Tina Waru
Creative Director / Global Indigenous Runway
Mark Boey
Floral Artist, Set Design / Global Indigenous Co
Veisinia Tonga
More Gold Winners
Event
2023
MUSE Advertising Awards - The Government Hall of Fame Evening of Honors

Entrant Company

Decision Counsel

Category

Event - Virtual Event

Country / Region

United States

Website
2023
MUSE Advertising Awards - Arts Midwest: Amplifying Midwestern Creativity

Entrant Company

Briteweb

Category

Website - Nonprofit

Country / Region

Canada

Corporate Identity
2023
MUSE Advertising Awards - Branding Image Design for Shuifu City

Entrant Company

Shandong Tianrui smart marketing planning Co., LTD

Category

Corporate Identity - Brand Identity

Country / Region

China

Video
2023
MUSE Advertising Awards - Possible America's Wrap-Up

Entrant Company

Mitosis

Category

Video - Event

Country / Region

United States