2023
Entrant Company
Category
Client's Name
Country / Region
Royal Hong Kong Yacht Club (RHKYC) is a sailing, rowing and paddle sports club in Hong Kong. They host events and offer training courses to their members and the general public to encourage and support water sports participation. In order to formulate a sporty lifestyle for all stakeholders, the website is revamped into a functional and informative web experience.
An event calendar is introduced to feature available activities, and allow users to register and add to calendar directly, making the process convenient and encouraging for the public to form a sporty habit. Engaging and interactive content, such as live scores, highlights, and expert analysis, are created to promote water sports culture through comprehensive coverage of various races and events. A better UXUI with visual guides and mobile-friendly design allow users to navigate easily, increasing users’ engagement and accessibility towards the water sports lifestyle.
Credits
Entrant Company
Thought Marketing
Category
Integrated Marketing - Brand Transformation / Repositioning (NEW)
Country / Region
United States
Entrant Company
Di Lu
Category
Typography - Poster
Country / Region
United States
Entrant Company
Bassmat Advertising Agency
Category
Event - Public Event
Country / Region
Saudi Arabia
Entrant Company
LHWH Advertising & PR
Category
Advertising - Online Ad (Campaign)
Country / Region
United States