2023
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Category
Client's Name
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About The Entry
Royal Hong Kong Yacht Club (RHKYC) is a sailing, rowing and paddle sports club in Hong Kong. They host events and offer training courses to their members and the general public to encourage and support water sports participation. In order to formulate a sporty lifestyle for all stakeholders, the website is revamped into a functional and informative web experience.
An event calendar is introduced to feature available activities, and allow users to register and add to calendar directly, making the process convenient and encouraging for the public to form a sporty habit. Engaging and interactive content, such as live scores, highlights, and expert analysis, are created to promote water sports culture through comprehensive coverage of various races and events. A better UXUI with visual guides and mobile-friendly design allow users to navigate easily, increasing users’ engagement and accessibility towards the water sports lifestyle.
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Blue Communications
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Integrated Marketing - Internal Campaign
Country / Region
United States
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Go West Creative
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
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Hyupjung Lee
Category
App - Sustainability & Environment
Country / Region
United States
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Player One Trailers
Category
Video - Trailers
Country / Region
United States