MUSE Gold

2023

Royal Hong Kong Yacht Club Corporate Website Redesign

Entrant Company

Hypthon Limited

Category

Website - Lifestyle

Client's Name

Royal Hong Kong Yacht Club

Country / Region

Hong Kong SAR

Royal Hong Kong Yacht Club (RHKYC) is a sailing, rowing and paddle sports club in Hong Kong. They host events and offer training courses to their members and the general public to encourage and support water sports participation. In order to formulate a sporty lifestyle for all stakeholders, the website is revamped into a functional and informative web experience.

An event calendar is introduced to feature available activities, and allow users to register and add to calendar directly, making the process convenient and encouraging for the public to form a sporty habit. Engaging and interactive content, such as live scores, highlights, and expert analysis, are created to promote water sports culture through comprehensive coverage of various races and events. A better UXUI with visual guides and mobile-friendly design allow users to navigate easily, increasing users’ engagement and accessibility towards the water sports lifestyle.

Credits

Project Director
Lennon Ho
Project Executive
Yan Lo
Design Manager
KC Leung
Technical Director
Travis Wong
Senior Analyst Programmer
Adrian Ho
Senior Full Stack Developer
Tommy Chan
Senior Web Developer
Kenny Yuen
Web Developer
Ronald Cheng
More Gold Winners
Integrated Marketing
2023
MUSE Advertising Awards - Decrypting a Cyber Brand – Opscura Identity Creation

Entrant Company

Thought Marketing

Category

Integrated Marketing - Brand Transformation / Repositioning (NEW)

Country / Region

United States

Typography
2023
MUSE Advertising Awards - 2021  Suzhou International Design Week

Entrant Company

Di Lu

Category

Typography - Poster

Country / Region

United States

Event
2023
MUSE Advertising Awards - Giddam - Never Retreat
The Saudi Arabian Football Federation

Entrant Company

Bassmat Advertising Agency

Category

Event - Public Event

Country / Region

Saudi Arabia

Advertising
2023
MUSE Advertising Awards - McLeod Health ‘Here for Life/Choices We Make’ Campaign

Entrant Company

LHWH Advertising & PR

Category

Advertising - Online Ad (Campaign)

Country / Region

United States