2023

Brave New Worlds Cannes Posters

Entrant Company

Decision Counsel

Category

Advertising - Banner / Sign (NEW)

Client's Name

TransUnion/Neustar

Country / Region

United States

This series of posters was showcased at the Cannes Lions Awards in Cannes France to promote the Brave New Worlds virtual summit hosted by Neustar, a TransUnion Company. The posters merged the feeling of vintage travel posters and marketing themes regarding cleanroom and zero-party data.

In addiation, the Neustar team hosted an invitation-only panel called “The Clean Room Inevitability: Demystifying the Privacy-Dominant Advertising Future,” which featured marketing industry leaders. At the panel, the posters were also displayed around the room, so attendees could learn more about how the discussion of clean rooms would be constituted at Brave New Worlds.