2023

Cook Children's Collection by Twisted X

Entrant Company

Twisted X Global Brands

Category

Strategic Program - Video Campaign

Client's Name

Twisted X

Country / Region

United States

Introducing a collection of footwear designed by Cook Children's Medical Center patients with 100% of the proceeds from each pair benefitting Cook Children's. Twisted X is dedicated to making a positive impact on the community we serve, and Cook Children’s is a perfect partner. The goal was to raise awareness within the western industry for the amazing care provided at Cook Children’s in order to give back to those who need it most. This collection is a true embodiment of comfort that gives back and brings so much joy to footwear design.