MUSE Gold

2023

Boom! Boom! The World vs. Boris Becker

Entrant

Leroy & Rose

Category

Marketing & Promotional - Poster (Single)

Client's Name

Apple

Country / Region

United States

Gallery

About The Entry

The documentary focuses on the rise and fall of tennis legend Boris Becker, the youngest ever Wimbledon champion, who in his later years became a man convicted of fraud related to bankruptcy. We wanted to capture a slice of his extraordinary life and career, while simultaneously presenting an iconic image that fit perfectly within the Apple TV+ aesthetic.
We approached the task from all angles, slowly narrowing in on visuals that conveyed conflict and struggle. We wanted to maintain the imagery of tennis and Boris, while adding a unique take that would be memorable. After figuring out how to combine Boris, the court, and the struggle all into one concept, it was game, set, and match.

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