MUSE Gold

2023

Boom! Boom! The World vs. Boris Becker

Entrant

Leroy & Rose

Category

Marketing & Promotional - Poster (Single)

Client's Name

Apple

Country / Region

United States

The documentary focuses on the rise and fall of tennis legend Boris Becker, the youngest ever Wimbledon champion, who in his later years became a man convicted of fraud related to bankruptcy. We wanted to capture a slice of his extraordinary life and career, while simultaneously presenting an iconic image that fit perfectly within the Apple TV+ aesthetic.
We approached the task from all angles, slowly narrowing in on visuals that conveyed conflict and struggle. We wanted to maintain the imagery of tennis and Boris, while adding a unique take that would be memorable. After figuring out how to combine Boris, the court, and the struggle all into one concept, it was game, set, and match.

More Gold Winners
Branded Content
2023
2023 MUSE Creative Awards Winner - W Hotels x Pillow Talk

Entrant

Marriott International, Inc.

Category

Branded Content - Social

Country / Region

United States

Branded Content
2023
2023 MUSE Creative Awards Winner - Talking Training with Megan
Universal Pressure Pumping

Entrant

Quill & Ink

Category

Branded Content - B2B

Country / Region

United States

Integrated Marketing
2023
2023 MUSE Creative Awards Winner - The New Life Vest
Change the Ref

Entrant

Preston Spire

Category

Integrated Marketing - Political

Country / Region

United States

Video
2023
2023 MUSE Creative Awards Winner - Next Horizon Campaign Celebration Video
Florida International University Foundation

Entrant

Stinghouse Creative

Category

Video - Fund Raiser (NEW)

Country / Region

United States