MUSE Gold

2023

Boom! Boom! The World vs. Boris Becker

Entrant Company

Leroy & Rose

Category

Marketing & Promotional - Poster (Single)

Client's Name

Apple

Country / Region

United States

The documentary focuses on the rise and fall of tennis legend Boris Becker, the youngest ever Wimbledon champion, who in his later years became a man convicted of fraud related to bankruptcy. We wanted to capture a slice of his extraordinary life and career, while simultaneously presenting an iconic image that fit perfectly within the Apple TV+ aesthetic.
We approached the task from all angles, slowly narrowing in on visuals that conveyed conflict and struggle. We wanted to maintain the imagery of tennis and Boris, while adding a unique take that would be memorable. After figuring out how to combine Boris, the court, and the struggle all into one concept, it was game, set, and match.

More Gold Winners
Video
2023
MUSE Advertising Awards - Kerry Logistics Asia Dragon
Kerry Logistics

Entrant Company

Casual

Category

Video - Animation

Country / Region

Hong Kong SAR

Social Media
2023
MUSE Advertising Awards - New World: Sandwurm Troopers

Entrant Company

Layer

Category

Social Media - Games

Country / Region

United States

App
2023
MUSE Advertising Awards - Yike Photos

Entrant Company

Beijing Duyou Technology Limited

Category

App - Photo & Video

Country / Region

Strategic Program
2023
MUSE Advertising Awards - Eugen: a new era for the brand

Entrant Company

NATEEVO

Category

Strategic Program - Branding Refresh (NEW)

Country / Region

Spain

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy