2023
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Client's Name
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The documentary focuses on the rise and fall of tennis legend Boris Becker, the youngest ever Wimbledon champion, who in his later years became a man convicted of fraud related to bankruptcy. We wanted to capture a slice of his extraordinary life and career, while simultaneously presenting an iconic image that fit perfectly within the Apple TV+ aesthetic.
We approached the task from all angles, slowly narrowing in on visuals that conveyed conflict and struggle. We wanted to maintain the imagery of tennis and Boris, while adding a unique take that would be memorable. After figuring out how to combine Boris, the court, and the struggle all into one concept, it was game, set, and match.
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SFC Group
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Website - Nonprofit
Country / Region
United States
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Prophet
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Video - Food & Beverage
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United States
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Digital Edge Marketing
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Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)
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United States
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Enlyte
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Branded Content - B2B
Country / Region
United States