MAPFRE: 90 years on a brand

Context
Since 2021, NATEEVO has consolidated its position as MAPFRE's global brand team, supporting the brand in more than 45 countries. During this time, we have strengthened the brand with numerous initiatives, and we have made it evolve, bringing the brand closer to its purpose of being a more sustainable, reliable and closer brand.
In this context, and on the occasion of its 90th Anniversary, we conducted in-depth research into the brand and created an audiovisual piece that explores the entire history of MAPFRE from its beginnings in the 1930s to the present day.

Objective
Create a visual piece commemorating the brand's 90th anniversary.

Strategy
We discovered the originals of the insurance policies in the 30's, and we took as a differentiating element the "reaper", an illustration that adorned those policies; With this element as an introduction, we brought that era to life by animating "the reaper and its environment", which gave us the opportunity to continue with the illustrative style to link with the mythical brand image of "the reaper" illustration by the Spanish artist Penagos, bringing more dynamism to the piece until we reached a modern era where we can see the new MAPFRE logo designed by Alberto Corazón.