MUSE Gold

2023

What if your feet were as big as your carbon footprint?

Entrant Company

KSV

Category

Integrated Marketing - Green / Eco-Friendly

Client's Name

NYSERDA

Country / Region

United States

How big would your feet be if they were as BIG as your carbon footprint?
That’s the question behind our latest campaign for New York’s Clean Heating and Cooling program. The campaign features a man contending with the challenges of living with oversized feet and how NYSERDA can help shrink his carbon footprint.

The multi-channel statewide campaign was enhanced through activations where Big Feet ambassadors (runners wearing giant shoes) took over the summer running scene. The “runner” selected was a social media influencer, and the promotional plan included other micro-influencers, race sponsorship signage, and public relations. Event footage was captured and posted live to social media feeds throughout the race, and geo-targeted mobile banner ads were used to build further awareness around the event.

The activation campaign resulted in a 16-point increase in consumer understanding of ways to heat and cool without fossil fuels.

More Gold Winners
2023
MUSE Advertising Awards - Campari Seltz Event Invitation

Entrant Company

Denis Widmann Design Studio

Category

Marketing & Promotional - Invitation / Greeting Card

Country / Region

Germany

2023
MUSE Advertising Awards - Transforming the world of B2B Marketing

Entrant Company

Just Global

Category

Best Agency Awards - B2B Agency of the Year

Country / Region

United States

2023
MUSE Advertising Awards - Energia: Fly the Future

Entrant Company

Gravity Global

Category

Video - Live Experiences

Country / Region

United Kingdom

2023
MUSE Advertising Awards - The French History Podcast

Entrant Company

Evergreen Podcasts

Category

Audio - Podcast

Country / Region

United States