MUSE Gold

2023

What if your feet were as big as your carbon footprint?

Entrant Company

KSV

Category

Integrated Marketing - Green / Eco-Friendly

Client's Name

NYSERDA

Country / Region

United States

How big would your feet be if they were as BIG as your carbon footprint?
That’s the question behind our latest campaign for New York’s Clean Heating and Cooling program. The campaign features a man contending with the challenges of living with oversized feet and how NYSERDA can help shrink his carbon footprint.

The multi-channel statewide campaign was enhanced through activations where Big Feet ambassadors (runners wearing giant shoes) took over the summer running scene. The “runner” selected was a social media influencer, and the promotional plan included other micro-influencers, race sponsorship signage, and public relations. Event footage was captured and posted live to social media feeds throughout the race, and geo-targeted mobile banner ads were used to build further awareness around the event.

The activation campaign resulted in a 16-point increase in consumer understanding of ways to heat and cool without fossil fuels.

More Gold Winners
2023
MUSE Advertising Awards - HealthCut
Harold's Barber & Tattoo

Entrant Company

Kreativna Dvojica

Category

Advertising - Advertising Campaign

Country / Region

Slovakia

2023
MUSE Advertising Awards - TriSalus PEDD Evidence Summary Video
TriSalus Life Sciences

Entrant Company

Cognition Studio, Inc

Category

Video - Medical

Country / Region

United States

2023
MUSE Advertising Awards - Quantum Word Congress Brand Guidelines

Entrant Company

MCI USA

Category

Corporate Identity - Brand Identity

Country / Region

United States

2023
MUSE Advertising Awards - Yahoo AISA Multiverse Buzz Awards Presentation Ceremony

Entrant Company

Metafission

Category

Best Agency Awards - Best New Agency (<24 Months Old)

Country / Region

Hong Kong S.A.R., China