MUSE Silver

2023

2022: The year in charts

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Infographics

Client's Name

Country / Region

United States

Each year, our team at McKinsey Global Publishing publishes an end-of-year special feature that rounds up the top-performing content of the year. Our objective is to present some of the major themes that emerged, and to encourage our audiences to learn more about them. This year, we led the annual roundup with a month-by-month review of major economic and societal inflection points throughout 2022, presented through state-of-the-art graphic animations, data visualizations, videos, and breathtaking photos to highlight the very best of McKinsey’s insights over the past 12 months. In 2022, our year in review
pivoted between economic growth at the beginning of the year, the effects of the war in Ukraine thereafter, and the evolution of sectors, trends, and initiatives to bring about sustainable, inclusive growth. The package also includes three subfeatures—the year in charts, year in images, and year in innovation—that have innovative formats in their own right.

As a result, our 2022 Year in Review interactives special feature and the subfeature “2022: The year in charts” both have received about twelve times more reads than the average article on McKinsey.com; the package as a whole has done almost 40 times better than average.

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