Illumina: Make a difference. Make your mark.

Mark a difference. Make your mark.

Illumina, a market leader in developing and empowering genomics research, wanted to create an awareness campaign to communicate the value of genomics across the cancer testing continuum. The primary audience are Pathologist, and the campaign acknowledges their ambition to break new ground and find new techniques in cancer diagnostics. Besides the overarching message, three other testing verticals was part of the focus, Comprehensive Genomic Profiling, Germline testing, and Methylation profiling. The campaign launched at the AMP conference part of a high impact booth exhibit.