MUSE Silver

2023

Illumina: Make a difference. Make your mark.

Entrant Company

CG Life

Category

Advertising - Trade Show / Exhibit

Client's Name

Illumina

Country / Region

United States

Mark a difference. Make your mark.

Illumina, a market leader in developing and empowering genomics research, wanted to create an awareness campaign to communicate the value of genomics across the cancer testing continuum. The primary audience are Pathologist, and the campaign acknowledges their ambition to break new ground and find new techniques in cancer diagnostics. Besides the overarching message, three other testing verticals was part of the focus, Comprehensive Genomic Profiling, Germline testing, and Methylation profiling. The campaign launched at the AMP conference part of a high impact booth exhibit.

Credits

Executive Creative Director
Lawrence Lee
Associate Creative Director, Copy
Jim Banks
Associate Creative Director, Art
Monica Bellofatto
Art Supervisor
Courtney Reynolds
Account Director
Hoori Hussain
Account Supervisor
Gwendolyn Tom
Project Manager
Stephanie Song
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