2023
Entrant Company
Category
Client's Name
Country / Region
Designing a bespoke visual identity and online presence for one of the nation’s top law firms.
Our Role: Logo + Visual Identity, Website Design & Development, Collateral Design, Video Production
Cole Schotz is an Am Law 200 firm with a roster of top legal artists working across various industries. Cole Schotz engaged North Street to create a modern, uniquely unconventional visual identity that underscores their passionate and creative approach to lawyering.
Working from the firm’s “Lawyering is Our Art” tagline, we drew inspiration from two New York institutions — the art gallery experience and the fabled shops that dot Fifth Avenue. An air of urban grit and sophistication comes through in expressive brushstrokes, bold typography, compelling black-and-white photography, and a restrained color palette. The resulting visual experience helps to position the firm as more collegial and client-centric, distinguishing them in a crowded field.
As part of the brand overhaul, we developed a new website that clearly communicates the firm’s practice areas, industry experience, and legal talent with an artistic bent. Blogs that previously lived on separate domains were consolidated into a single, easy-to-navigate repository.
We also produced an artful video that prominently features on the home page and ties together the tagline, logo, and new visual identity.
Entrant Company
ivWatch
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
Frost Creative Limited
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United Kingdom
Entrant Company
Firmseek
Category
Website - Law & Legal Services
Country / Region
United States
Entrant Company
Grey Advertising Hong Kong Limited
Category
Advertising - Advertising Campaign
Country / Region
Hong Kong SAR