2023
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Client's Name
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U Hue is a mood-mapping app that aims to provide support and resources to help combat winter blues, particularly for students at the University of Washington who are at a higher risk due to their location in the Northwest. By encouraging outdoor activity and moral support from others while maintaining privacy, U Hue fosters connection, energy, socialization, accessible mental health resources, and a sense of belonging among UW students through its real-time mood-sharing platform.
At the center of U Hue's experience is a real-time mood map that allows users to connect with others by reading the diary behind each color-coded dot on the map, sharing why they feel blue or happy today, and building a stronger sense of community without sacrificing privacy. Additionally, U Hue's maps incorporate layers such as a Geocaching Game, reminiscent of Pokemon Go, that motivates users to explore the campus and discover AR items related to its history, providing a gamified experience and tangible rewards to maintain a positive cycle.
The app also provides an easy-to-use list of activities for users to sign up for and a one-stop resource list to empower users to fight stress and seasonal depression more confidently. Ultimately, U Hue encourages outdoor activity, fosters a sense of community and support, and provides tools to improve mental health and well-being among UW students.
Credits
Entrant Company
Dean&Co.
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Website - Real Estate
Country / Region
United States
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High Net Worth Life by Pacific Life
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Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
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The LOOMIS Agency
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Outdoor Advertising - In-Store (NEW)
Country / Region
United States
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STUDIO959
Category
Corporate Identity - Logos
Country / Region
United States