MUSE Platinum

2023

Hyundai Ioniq 6 - launch - Watt's Next

Entrant Company

NCG Agency / ZITE

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

Hyundai Denmark

Country / Region

Denmark

How do you follow up on the success of an award-winning campaign like "Say Watt" for the launch of the Hyundai Ioniq 5?

The answer lies in the "Watt's Next" campaign for the new Hyundai Ioniq 6, which consists of three ads that showcase the car's stunningly beautiful design and innovative features as an all-electric vehicle.

The campaign builds on the same clever wordplay of its predecessor while continuing to position Hyundai as a leader in electric vehicle design and technology. But it also argues for the case that there are no more excuses: your next car should be electric.

The Ioniq 6 has already won the prestigious World Car of the Year, World Electric Vehicle and World Car Design of the Year, so it's a fair question to ask: Watt's next?

Credits

Creative Director / Copywriter
Kasper Sierslev
Art Director
Dan Thorup
Project Manager
Gitte Juhl
Copywriter
Niels Henrik Bach
Head of Agency
Mary Fausbøll
Marketing coordinator
Sophie H. Hansen
Marketing Manager Hyundai Denmark
Morten Vedstesen
Head of Marketing Nic. Christiansen Group
Ebba Jeppsson
Commercial Director NCG Import
Lars van het Erve
Copy Consultant
Jesper Toldam
Copy Consultant
Thomas Robson
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