Hyundai Ioniq 6 - launch - Watt's Next

How do you follow up on the success of an award-winning campaign like "Say Watt" for the launch of the Hyundai Ioniq 5?

The answer lies in the "Watt's Next" campaign for the new Hyundai Ioniq 6, which consists of three ads that showcase the car's stunningly beautiful design and innovative features as an all-electric vehicle.

The campaign builds on the same clever wordplay of its predecessor while continuing to position Hyundai as a leader in electric vehicle design and technology. But it also argues for the case that there are no more excuses: your next car should be electric.

The Ioniq 6 has already won the prestigious World Car of the Year, World Electric Vehicle and World Car Design of the Year, so it's a fair question to ask: Watt's next?