Goshen Cervical Cancer Awareness Animation

This year an estimated 14,100 women in the United States will be diagnosed with invasive cervical cancer and over 4,000 will die of the disease. With regular screenings and HPV vaccination, cervical cancer is nearly 100% preventable and treatable. Since cervical cancer is the only gynecologic cancer that has recommended screening tests, Goshen Center for Cancer Care wanted to focus on the importance of cervical screening, targeting all women aged 21-65 within a 50-mile radius of Goshen Hospital. The goal was to drive referrals to the Goshen Center for Cancer Care and identify more cervical cancers in the community early when more curative treatment options are available. However, as any woman knows, a Pap test isn't something one likes to think about—so, many don't.
We needed to be highly creative and strategic in communicating that Pap tests are not scary. Rather, they are key to staying healthy and well, and it’s important not to put them off. We created a short, animated video to be used across social platforms and in digital newsletters and help spread the word that, when it comes to cervical cancer screening, Goshen Health is at your cervix. Knowing that a simple screening could save lives, this video encourages women to get their Pap ASAP.