MUSE Platinum

2023

beflo- About the flow

Entrant Company

Fromwayfilm

Category

Video - Lifestyle

Client's Name

Beflo

Country / Region

Taiwan

This video, titled "beflo - About the flow," aims to vividly illustrate the underlying philosophy of the "beflo" brand. The concept of "beflo" revolves around empowering individuals to access the flow stateā€”a state of optimal experience in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment. This state is considered the key to unlocking meaning, creativity, peak performance, and true happiness.

The main objective of the video is to enlighten viewers about the significant benefits that embracing the flow state through "beflo" products can bring to their work, home, and health. The brand advocates for product innovation, offering tools and products specifically designed to facilitate the flow state. By integrating ergonomic design tailored to individual needs and incorporating thoughtful details, the brand aims to enhance holistic well-being.

The visual narrative of the video emphasizes delicate and textured elements, drawing inspiration from nature to exemplify the various lifestyles that emerge from focus and relaxation. Through our imagery, we use water as a metaphor for the state of intense focus within oneself and wood to symbolize the table's durability, resilience, and high quality.

Furthermore, the artistic production of the video aligns with the core concept of the brand. The chosen setting - a Zen-style interior with a view of the mountains, complements the ingenious design of the table, symbolizing the balance we aspire for our users to attain. By employing skilled photography and editing techniques, we authentically portray the ebb and flow of life, ensuring smooth transitions that mirror the uninterrupted flow state we advocate. The video concludes by bringing attention back to the pivotal moment of the user experience, underscoring "beflo's" unwavering dedication to enhancing the flow state.

Credits

Production, Director, Editor
Fromwayfilm
Director of Photography, Production Designer
Septemberstoryfilm
Producer, Animator, Still Photographer
Studio Nontroppo Design
Cast
Laeva, Irina & Sukhin, Ivan
Executive Producer
Chia-Hsien, Chen
Assistant Producer
Yu-Wen, Hsu
Cameraman
Yi-Hsuan, Huang
Assistant Cameraman
Yu-Fan, Chen
Gaffer
Dun-Xue, Liang
Best Boy
Jing-Dong, Liao & Teng kuan
Assistant Art Director
Paul Tsai & Wei-Chung, Wang
Drone Operator
Kai-Jun, Liang
Makeup Artist
Wan-Xin, Chang
Sound Designer
I-Cheng, Wu
Colorist
Shine, Wu
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