2023
Stress Loop
Entrant
Rescue | The Behavior Change Agency
Category
Video - Public Service & Activism
Client's Name
Maine Office of Cannabis Policy (OCP)
Country / Region
United States
Gallery
About The Entry
In our research with young adults who use marijuana, many indicated that regular marijuana use helped them cope with daily stressors. This commercial corrects misconceptions that weed helps alleviate stress. Instead it shows that while the stress-weed-stress-weed loop may feel like a necessary habit to get through the day, it creates a daily downward spiral leading to potential weed dependency. Over time, this dependency can become Cannabis Use Disorder.
Credits
Entrant
Mitosis
Category
Video - Nonprofit
Country / Region
United States
Entrant
Budder Creative
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant
Argyle
Category
Corporate Identity - Logos
Country / Region
Canada
Entrant
Travelport
Category
Strategic Program - PR Campaign
Country / Region
United Kingdom