MUSE Silver

2023

Stress Loop

Entrant Company

Rescue | The Behavior Change Agency

Category

Video - Public Service & Activism

Client's Name

Maine Office of Cannabis Policy (OCP)

Country / Region

United States

In our research with young adults who use marijuana, many indicated that regular marijuana use helped them cope with daily stressors. This commercial corrects misconceptions that weed helps alleviate stress. Instead it shows that while the stress-weed-stress-weed loop may feel like a necessary habit to get through the day, it creates a daily downward spiral leading to potential weed dependency. Over time, this dependency can become Cannabis Use Disorder.

Credits

Vice President, Group Management Director, Rescue Agency
Krysten Isaac
Associate Account Director, Rescue Agency
Christina Malave
Sr. Account Manager, Rescue Agency
Sarah Grace
Creative Lead, Rescue Agency
Rachel Starkey
More Silver Winners
Advertising
2023
MUSE Advertising Awards - Forward Networks Roadhouse
Forward Networks

Entrant Company

Charlie Elliott

Category

Advertising - Trade Show / Exhibit

Country / Region

United States

Website
2023
MUSE Advertising Awards - Glenmeadow Website
Glenmeadow

Entrant Company

Bad Penny Factory

Category

Website - Website / Other___

Country / Region

United States

CSR
2023
MUSE Advertising Awards - People Like You
Jukin Licensing | Trevor Project

Entrant Company

Freelance

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Jamaica

Video
2023
MUSE Advertising Awards - Unitus Rewards

Entrant Company

Digital Brew

Category

Video - Animation

Country / Region

United States