MUSE Silver

2023

Stress Loop

Entrant Company

Rescue | The Behavior Change Agency

Category

Video - Public Service & Activism

Client's Name

Maine Office of Cannabis Policy (OCP)

Country / Region

United States

In our research with young adults who use marijuana, many indicated that regular marijuana use helped them cope with daily stressors. This commercial corrects misconceptions that weed helps alleviate stress. Instead it shows that while the stress-weed-stress-weed loop may feel like a necessary habit to get through the day, it creates a daily downward spiral leading to potential weed dependency. Over time, this dependency can become Cannabis Use Disorder.

Credits

Vice President, Group Management Director, Rescue Agency
Krysten Isaac
Associate Account Director, Rescue Agency
Christina Malave
Sr. Account Manager, Rescue Agency
Sarah Grace
Creative Lead, Rescue Agency
Rachel Starkey
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