MUSE Silver

2023

Stress Loop

Entrant Company

Rescue | The Behavior Change Agency

Category

Video - Public Service & Activism

Client's Name

Maine Office of Cannabis Policy (OCP)

Country / Region

United States

In our research with young adults who use marijuana, many indicated that regular marijuana use helped them cope with daily stressors. This commercial corrects misconceptions that weed helps alleviate stress. Instead it shows that while the stress-weed-stress-weed loop may feel like a necessary habit to get through the day, it creates a daily downward spiral leading to potential weed dependency. Over time, this dependency can become Cannabis Use Disorder.

Credits

Vice President, Group Management Director, Rescue Agency
Krysten Isaac
Associate Account Director, Rescue Agency
Christina Malave
Sr. Account Manager, Rescue Agency
Sarah Grace
Creative Lead, Rescue Agency
Rachel Starkey
More Silver Winners
Social Media
2023
MUSE Advertising Awards - King Quality Paid Social Campaign

Entrant Company

Didit

Category

Social Media - Ad Campaign

Country / Region

United States

Event
2023
MUSE Advertising Awards - Dave Stine Arctiki Bar
David Stine Furniture

Entrant Company

Arcturis

Category

Event - Event / Other___

Country / Region

United States

Video
2023
MUSE Advertising Awards - Knowledge vs. Understanding
Flint Hill School

Entrant Company

Stinghouse Creative

Category

Video - School / Universities

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - #FairfaxForward: A Social Media Marketing Campaign

Entrant Company

ABCD & Company

Category

Social Media - Government & Politics

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy