2023
Stress Loop
Entrant Company
Rescue | The Behavior Change Agency
Category
Video - Public Service & Activism
Client's Name
Maine Office of Cannabis Policy (OCP)
Country / Region
United States
In our research with young adults who use marijuana, many indicated that regular marijuana use helped them cope with daily stressors. This commercial corrects misconceptions that weed helps alleviate stress. Instead it shows that while the stress-weed-stress-weed loop may feel like a necessary habit to get through the day, it creates a daily downward spiral leading to potential weed dependency. Over time, this dependency can become Cannabis Use Disorder.
Credits
Entrant Company
Smith Communication Partners, Inc.
Category
Integrated Marketing - Internal Campaign
Country / Region
United States
Entrant Company
Farm Credit Council
Category
Strategic Program - Event Campaign
Country / Region
United States
Entrant Company
SFC Group
Category
Outdoor Advertising - Billboard
Country / Region
United States
Entrant Company
Didit
Category
Social Media - Ad Campaign
Country / Region
United States