Pay As You Drive Animation

USAA members have long benefited from auto insurance legendary for its service. Now—through the wonders of telematics technology—members can also save based on how much coverage they actually need.

An easy-to-use app downloads to your smart phone and travels alongside you wherever you drive, tracking the miles you move and how you move them. You pay based on the miles you use. So if you drive fewer miles, you pay fewer dollars. And if you drive those miles more safely, you can save even more. It’s really that simple.

To promote the offering and educate our member audience, we showcased that simplicity with a friendly animation style that brought the app to life right on a member’s kitchen table. In executing the animation, we worked with our Paris-based illustrator to craft a modular system that could tell a holistic story while also allowing snippets to be cut to focus in on specific areas of interest.