MUSE Gold

2023

Ya Xi Jiao Jiu

Entrant Company

Shenzhen Jixing Creative Design Co., LTD

Category

Typography - Packaging / Product

Client's Name

LUCKY.D*

Country / Region

China

In terms of vessel shape, based on Yaxijiao wine's reputation of "thick head and sauce, beauty in wine", the half-moon bottle is designed as the shape, and its soft and plump shape reflects the unique charm of beauty in wine. The transparent cone shape of the base implies the superior geographical environment of Yaxi Town at the foot of "Lei Mountain". Environmentally friendly glass is used as the bottle body of the product, and the box is made of sustainable bamboo fiber environmental protection paper, combined with a minimalist appearance.
In the design pattern, the famous writer and poet Hong Liang in the Qianlong period of the Qing Dynasty "people go by the wine, the flowers are full of diameters." The traditional Chinese pattern "Baoxianghua" is the theme of the design. Based on the inheritance concept of "Passing fire from generation to generation", the element of fire is refined and combined with raw material elements such as Baoxianghua, sorghum, wheat, etc., to convey the insistence on inheriting the ingenious brewing process.
The color white is the main color to highlight the mellow quality of Yaxijiao. Combined with the brand attributes of "Colorful Yaxijiao", seven colors are extracted as color symbols to convey the diversity of Guizhou culture.

Credits

周鲁平
设计总监
冯东伟
平面设计
赵婷婷
More Gold Winners
Audio
2023
2023 MUSE Creative Awards Winner - THE SOUND OF EXCLUSIVITY
INTESA SANPAOLO

Entrant Company

LUZZANA SOUNDSCAPE TM

Category

Audio - Original Music (NEW)

Country / Region

Italy

App
2023
2023 MUSE Creative Awards Winner - Singapore Symphony: a novel way to engage with classical mus

Entrant Company

ThePixelAge Pte Ltd

Category

App - Events

Country / Region

Singapore

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - THE NEW RANGE ROVER SPORT LAUNCH

Entrant Company

TATU CREATIVE STUDIOS

Category

Experiential & Immersive - Live Experiences

Country / Region

Turkey

Video
2023
2023 MUSE Creative Awards Winner - NHL Saturday & Sunday ReBrand

Entrant Company

National Hockey League

Category

Video - Branding

Country / Region

United States