2023
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In terms of vessel shape, based on Yaxijiao wine's reputation of "thick head and sauce, beauty in wine", the half-moon bottle is designed as the shape, and its soft and plump shape reflects the unique charm of beauty in wine. The transparent cone shape of the base implies the superior geographical environment of Yaxi Town at the foot of "Lei Mountain". Environmentally friendly glass is used as the bottle body of the product, and the box is made of sustainable bamboo fiber environmental protection paper, combined with a minimalist appearance.
In the design pattern, the famous writer and poet Hong Liang in the Qianlong period of the Qing Dynasty "people go by the wine, the flowers are full of diameters." The traditional Chinese pattern "Baoxianghua" is the theme of the design. Based on the inheritance concept of "Passing fire from generation to generation", the element of fire is refined and combined with raw material elements such as Baoxianghua, sorghum, wheat, etc., to convey the insistence on inheriting the ingenious brewing process.
The color white is the main color to highlight the mellow quality of Yaxijiao. Combined with the brand attributes of "Colorful Yaxijiao", seven colors are extracted as color symbols to convey the diversity of Guizhou culture.
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Infernozilla
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Social Media - Twitter Page
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United States
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Twisted X Global Brands
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Advertising - Point of Purchase
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United States
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Action Media Production
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Marketing & Promotional - Promotional
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United Arab Emirates
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Dreamlux Media
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Video - TV Program
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United States