MUSE Gold

2023

Di Kan Ke Shu · Pu'er Tea

Entrant Company

Shenzhen Jixing Creative Design Co., LTD

Category

Typography - Packaging / Product

Client's Name

LUCKY.D*

Country / Region

China

The third tree Pu'er tea comes from the Pu'er region of Yunnan Province. This package depicts the original ancient tree tea forest in the form of illustrations. The theme of the illustration is the ancient tea-horse road. Elephants, dense plants and other elements with Yunnan characteristics are embellished with elements such as dense tea mountains, tea-picking girls, and elves to enrich the picture. In terms of shape, various elements are interspersed to present a sense of space from near to far, and the artistic treatment makes the picture more interesting, showing the unique charm and regional characteristics of Pu'er tea as a whole.
The box structure opens and rises upwards to better display the product. The small product box adopts a double-layer structure and uses the shape of the tea leaves for visual communication, which strengthens the attributes of the product and interacts well with consumers; the box adopts sustainable development. The bamboo fiber environmental protection paper, combined with the minimalist appearance.

Credits

项目管理
周鲁平
设计总监
冯东伟
平面设计
赵婷婷
平面设计
冯鑫
More Gold Winners
Video
2023
MUSE Advertising Awards - Blast Through the Competition

Entrant Company

Mitosis

Category

Video - Internal Communication (NEW)

Country / Region

United States

Website
2023
MUSE Advertising Awards - DFW Injury Lawyers Website
Edwards & De La Cerda

Entrant Company

MeanPug Digital

Category

Website - Law & Legal Services

Country / Region

United States

Typography
2023
MUSE Advertising Awards - Downbeat Reimaged

Entrant Company

Freelancer

Category

Typography - Magazine & Newspaper

Country / Region

United States

Video
2023
MUSE Advertising Awards - Shoulda' Been There TV
Improv Comedy Clubs

Entrant Company

Here Be Dragons

Category

Video - Comedy

Country / Region

United States