Meet Planable

We are Planable, the ultimate content collaboration tool used by over 5,000 teams worldwide, including renowned brands like Hyundai and the United Nations. Our goal is to simplify marketers' lives by streamlining content creation, collaboration, approvals, and publishing.

To expand our reach, we launched “Meet Planable”, our first initiative to boost brand awareness and introduce Planable to a broader audience. As a B2B SaaS company, our aim was to create a memorable showcase for our product. We did this by using relatable characters, engaging storytelling, and quality product animation. This allowed our audience to see themselves in the narrative and experience the product in action.

Meet our three characters:

- Mark, the savvy agency expert
- Tanya, the queen of enterprise-level marketing
- Jess, the charismatic small-business owner who wears many hats

With the help of the three target personas, we shed light on the challenges marketers face. But we didn't want to be boring about it - we took real situations and we spiced them up with a fun, slightly exaggerated approach that would still get the message across loud and clear. We tackle the problem with sassiness, and we present our product as the solution, with the same engaging tone. Instead of a typical feature tour, we show characters actively engaging with the product in various ways, highlighting the positive impact it brings. This allows viewers to relate to their stories and form an emotional connection.

When it comes to the overall look and feel, we wanted our brand's personality to shine through. We are youthful, witty, and value simplicity. To achieve this, we carefully created clean settings and incorporated bold monochrome color schemes. This approach not only makes the video visually appealing, but allows viewers to momentarily escape into our world.

To reach diverse audiences, we developed multiple versions of the commercial for various channels. Our campaigns were launched on platforms like YouTube, Meta, TikTok, Reddit, LinkedIn, Quora, Pinterest, and sponsored newsletters. The result? Reaching 18 million people and garnering nearly 8 million video views.