2023
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The Community, an illustration series themed on digital conservation of cultural relics, is a modern interpretation of the representative artifacts unearthed in China's Sanxingdui Site, the historic remains of ancient Shu Kingdom.
Via multiple technologies involving computing, digital image processing, 3D scanning and digital twin, the design team collected the images of some unearthed artifacts embodying ancient Shu people's worship of nature, and their pursuits of power and beauty, namely The Bronze Standing Figure, The Bronze Kneeling Figure, The Bronze Bird, and The Bronze Mask With Protruding Eyes. These distinctive contours are rounded off with the iconic patterns in ancient Shu civilization, and some modern elements like the data stream in the form of lines and the hand patterns in a high-tech style. Such a rich combo shows a cross of ancient Shu civilization and modern fashion, and more meaningfully, passes on the relics precious to all mankind in a form of timeless digital heritage.
This design approach is expected to motivate more experts to take part in the digital conservation of cultural relics, to promote knowledge sharing across the fields of cultural relics and digital protection, to accelerate the conservation process, and ultimately, to carry forward more cultural relics through generations in digital form.
Credits
Entrant Company
SFC Group
Category
Advertising - Magazine Ad (Single)
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United States
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Dash
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Video - Animation
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United States
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Bizzell
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Publication - Publication / Other___
Country / Region
United States
Entrant Company
Super
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Video - TV Ad Campaign
Country / Region
United States