2023
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Paperweaver is a digital memorial platform that fuses traditional ancestor veneration culture with modern technology. With a backdrop rooted in the ancestral rituals of China's Song Dynasty and guided by principles of environmental sustainability, it incorporates elements of open-world exploration, collection healing, and conservation in its design.
Users on this platform can purchase and burn virtual paper offerings, emulating a real ritual experience. Each piece of virtual offering represents a real-world charitable cause, allowing users to make positive impacts in their everyday lives. It not only encourages younger generations to embrace and carry on this significant cultural tradition but also allows everyone to delve deeper into the understanding of life and death, learning to face all aspects of life with love.
The interface adopts a traditional Chinese ink painting style. This style, both solemn and elegant, aligns perfectly with the Chinese cultural reverence for themes of life and death. The imaginative visual feel of ink painting also helps to provide users with a sense of tranquility and peace.
The platform also blends gamelike elements and traditional culture. Users can get virtual paper offerings for virtual burning by answering questions within the game or purchasing, which is both meaningful and environmentally friendly.
It aims to promoting the ancestral worship tradition in a manner more easily accepted by younger generations, gradually improving and replacing existing traditional ritual practices to mitigate environmental impact. It also caters to modern lifestyle, allowing users to carry out rituals at anytime and anywhere.
Credits
Entrant Company
Clearfont Media
Category
Website - Retail
Country / Region
United States
Entrant Company
305 Worldwide
Category
Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)
Country / Region
United States
Entrant Company
Americaneagle.com
Category
Website - Manufacturing
Country / Region
United States
Entrant Company
SFC Group
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Video - Animation
Country / Region
United States