MUSE Silver

2023

Paperweaver

Entrant Company

Shuhan Sheng

Category

App - Cultural

Client's Name

Shuhan Sheng

Country / Region

United States

Paperweaver is a digital memorial platform that fuses traditional ancestor veneration culture with modern technology. With a backdrop rooted in the ancestral rituals of China's Song Dynasty and guided by principles of environmental sustainability, it incorporates elements of open-world exploration, collection healing, and conservation in its design.

Users on this platform can purchase and burn virtual paper offerings, emulating a real ritual experience. Each piece of virtual offering represents a real-world charitable cause, allowing users to make positive impacts in their everyday lives. It not only encourages younger generations to embrace and carry on this significant cultural tradition but also allows everyone to delve deeper into the understanding of life and death, learning to face all aspects of life with love.

The interface adopts a traditional Chinese ink painting style. This style, both solemn and elegant, aligns perfectly with the Chinese cultural reverence for themes of life and death. The imaginative visual feel of ink painting also helps to provide users with a sense of tranquility and peace.

The platform also blends gamelike elements and traditional culture. Users can get virtual paper offerings for virtual burning by answering questions within the game or purchasing, which is both meaningful and environmentally friendly.

It aims to promoting the ancestral worship tradition in a manner more easily accepted by younger generations, gradually improving and replacing existing traditional ritual practices to mitigate environmental impact. It also caters to modern lifestyle, allowing users to carry out rituals at anytime and anywhere.

Credits

Shuhan Sheng
More Silver Winners
Social Media
2023
MUSE Advertising Awards - Edgy Eats, Community Beats: Black Tap's Shake & Burger Magic

Entrant Company

Blue Hat

Category

Social Media - Food & Beverage

Country / Region

Portugal

App
2023
MUSE Advertising Awards - PolarisJobs
Jierui Chen

Entrant Company

Jierui Chen

Category

App - Recruitment (NEW)

Country / Region

Canada

Social Media
2023
MUSE Advertising Awards - Florida Lottery's Scratch Factor Livestream

Entrant Company

PPK

Category

Social Media - Ad Campaign

Country / Region

United States

Strategic Program
2023
MUSE Advertising Awards - Farm Bureau Ag Innovation Challenge Campaign

Entrant Company

Farm Credit Council

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy