2023
Entrant Company
Category
Client's Name
Country / Region
Paperweaver is a digital memorial platform that fuses traditional ancestor veneration culture with modern technology. With a backdrop rooted in the ancestral rituals of China's Song Dynasty and guided by principles of environmental sustainability, it incorporates elements of open-world exploration, collection healing, and conservation in its design.
Users on this platform can purchase and burn virtual paper offerings, emulating a real ritual experience. Each piece of virtual offering represents a real-world charitable cause, allowing users to make positive impacts in their everyday lives. It not only encourages younger generations to embrace and carry on this significant cultural tradition but also allows everyone to delve deeper into the understanding of life and death, learning to face all aspects of life with love.
The interface adopts a traditional Chinese ink painting style. This style, both solemn and elegant, aligns perfectly with the Chinese cultural reverence for themes of life and death. The imaginative visual feel of ink painting also helps to provide users with a sense of tranquility and peace.
The platform also blends gamelike elements and traditional culture. Users can get virtual paper offerings for virtual burning by answering questions within the game or purchasing, which is both meaningful and environmentally friendly.
It aims to promoting the ancestral worship tradition in a manner more easily accepted by younger generations, gradually improving and replacing existing traditional ritual practices to mitigate environmental impact. It also caters to modern lifestyle, allowing users to carry out rituals at anytime and anywhere.
Credits
Entrant Company
Cohere
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
School of the art institute of Chicago
Category
Video - Animation
Country / Region
United States
Entrant Company
Yuan Ze University/Wizard Films
Category
Video - TV Ad Campaign
Country / Region
Taiwan
Entrant Company
Mad Fish Digital
Category
Website - Construction
Country / Region
United States