MUSE Gold

2023

What To Say When - series

Entrant Company

AARP Studios

Category

Video - Informational

Client's Name

AARP

Country / Region

United States

There are certain conversations we all tend to avoid because they’re uncomfortable and figuring out how to navigate them properly can be overwhelming. AARP’s “What to say when…” video series aims to give viewers practical advice on how to handle these tough conversations. Whether it’s talking to a family member about getting the COVID-19 vaccine, or discussing concerning behaviors with your teenager, our experts help viewers by giving them step by step instructions with sample dialogue to try.
Discussing issues like health, job loss and personal finances with a loved one can be hard, but these are conversations we all need to have. The goal of our “What to say when…” series is to break down these situations to put viewers at ease and give them the tools they need to start talking.
This video series has been well received by our audience on Facebook, earning over half a million views and counting. AARP’s audience is engaging and finding value in this content, demonstrated through comments like “This is good advice” and “I think every parent or grandparent should watch."

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