Viewpoint Creative "Content that Connects" Self-Promotion

Viewpoint Creative is passionate about building connections. "Content that Entertains" is one of a series of self-promotion videos we created to support our brand position - that Viewpoint makes "Content that Connects." This particular piece is directed at entertainment clients and demonstrates how adept we are at combining footage, sound bites, music and graphic messaging in unexpected ways to make compelling brand statements - ones that viewers actually want to watch.
Secondary goals included showcasing the wide swathe and caliber of brands, programming and talent we work with. As well as giving viewers a taste of our humor and playful word-play.
Concept, writing, editorial, design, animation and mix were all done in-house. The design and motion graphics reflect Viewpoint Creative's core brand identity.