MUSE Platinum

2023

CBS NEWS New York - "Here to Here" - Streaming Spot

Entrant Company

Viewpoint Creative

Category

Video - News / Feature

Client's Name

CBS NEWS New York

Country / Region

United States

Viewpoint Creative developed and created a brand spot in collaboration with CBS NEWS New York that builds around the brand promise, "On your corner. In your corner." It positions CBS NEWS New York as the region's most community-focused local news service, whose anchors and reporters live in the neighborhoods they serve, and highlights the brand's streaming service.
To drive home our message, the piece uses an 'in-and-out' visual conceit that literally illustrates the distant perspective offered by competing networks versus the up-close and personal one that CBS NEWS New York provides - thanks to reporters who are embedded in the communities they report on.
Viewpoint developed and produced the spot from start to finish. This included creative development, tagline and copy, multi-day live-action production throughout the Tri-state area, as well as post production. The deliverables included cut downs that aired on the network and across CBS NEWS New York's social channels.

Credits

Executive Creative Director/Viewpoint Creative
Michael Middeleer
Creative Director/Director/Editor/Viewpoint Creative
David DiNisco
Design Director/Viewpoint Creative
Dave Allen
Copywriter/Viewpoint Creative
Roger Baldacci
CEO/Executive Producer/Viewpoint Creative
David Shilale
Producer/Director/Viewpoint Creative
Matt Ruscio
Line Producer/Viewpoint Creative
Matthew Scheffler
Director of Photography/Viewpoint Creative
Kyle Meek
Still Photography/Viewpoint Creative
Adam Glanzman
Hyperlapse Photography/Viewpoint Creative
Brian Youchak
Editor/Animator/Viewpoint Creative
Don Days
Colorist/Viewpoint Creative
Sean Henderson
Audio Mix/Viewpoint Creative
Todd Hrinda
Vice President Creative Services/CBS NEWS New York
Lee Grossman
Director of Multiplatform Promotion/CBS NEWS New York
Jennifer Hancox
Senior Content Producer/CBS NEWS New York
Danielle Jones
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