2023
Entrant Company
Category
Client's Name
Country / Region
Viewpoint Creative developed and created a brand spot in collaboration with CBS NEWS New York that builds around the brand promise, "On your corner. In your corner." It positions CBS NEWS New York as the region's most community-focused local news service, whose anchors and reporters live in the neighborhoods they serve, and highlights the brand's streaming service.
To drive home our message, the piece uses an 'in-and-out' visual conceit that literally illustrates the distant perspective offered by competing networks versus the up-close and personal one that CBS NEWS New York provides - thanks to reporters who are embedded in the communities they report on.
Viewpoint developed and produced the spot from start to finish. This included creative development, tagline and copy, multi-day live-action production throughout the Tri-state area, as well as post production. The deliverables included cut downs that aired on the network and across CBS NEWS New York's social channels.
Credits
Entrant Company
Coach
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
Maverick Media
Category
Social Media - Social Media / Other___
Country / Region
United Kingdom
Entrant Company
Action Media Production FZ LLC
Category
Video - Technology / Science
Country / Region
United Arab Emirates
Entrant Company
Pixelate Creative
Category
Website - Business to Business
Country / Region
United States