2023
Entrant Company
Category
Client's Name
Country / Region
Viewpoint Creative developed and created a brand spot in collaboration with CBS NEWS New York that builds around the brand promise, "On your corner. In your corner." It positions CBS NEWS New York as the region's most community-focused local news service, whose anchors and reporters live in the neighborhoods they serve, and highlights the brand's streaming service.
To drive home our message, the piece uses an 'in-and-out' visual conceit that literally illustrates the distant perspective offered by competing networks versus the up-close and personal one that CBS NEWS New York provides - thanks to reporters who are embedded in the communities they report on.
Viewpoint developed and produced the spot from start to finish. This included creative development, tagline and copy, multi-day live-action production throughout the Tri-state area, as well as post production. The deliverables included cut downs that aired on the network and across CBS NEWS New York's social channels.
Credits
Entrant Company
Shandong Tianrui smart marketing planning Co., LTD
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
CURATOR Pictures
Category
Branded Content - Diversity / Equity / Inclusion (NEW)
Country / Region
United States
Entrant Company
The Marketing Arm
Category
Social Media - TikTok Page
Country / Region
United States
Entrant Company
First Tube
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States