New World: Sandwurm Troopers

Some days the universe just gives you a gift. That was the case for our agency the day we were trusted to get fans fanning-out about the crazy fun in New World’s Season 3: Blood of the Sands — particularly the Sandwurm Trial taking place within New World to kickoff the new season. When it comes to getting pumped up to go a-huntin’ for giant space bugs with some of your closest personal friends and relatives there’s just nothing better than Paul Verhoeven’s 9th Symphony — Starship Troopers. The entire movie is a bloody hymn to some seriously satisfying bug smashin’. That just felt right. With that film as creative inspiration, we created a complete in-world parody of the Starship Troopers propaganda films, tying in the shots and lines from the script where we could, and rounding out the rest with imagery and topical scripting relating to in-game events, factions, and abilities. The result was something that felt familiar and yet new and exciting, was a wink to a knowing audience of sci-fi appreciators, and an invitation to get very wormin’ excited about Season 3: Blood of the Sands. The best thing about this community of sci-fi/fantasy lovers and unapologetic bug smashers is their passion. Seeing them take the baton and run wild on social was so fun and satisfying. Almost as satisfying as watching those giant wurms finally meet the greatswords they can’t escape!