2019

Life Is Better // 2019 Honda Accord

Entrant

Tier10

Category

Video - TV Ad

Client's Name

Greater Twin Cities Honda Dealers

Country / Region

United States

About The Entry

?For twenty years, every stitch has told our story.?<br><br>Meet Kent Begnaud, owner and founder of Leather Works Minnesota, as he trusts the 2019 Honda Accord to tell the next chapter of his story.<br><br>We developed the ?Life Is Better? campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Accord, then identified local businesses and locations that aligned with the model.