MUSE Gold

2023

Bougie Funk

Entrant Company

Cynda Media Lab

Category

Corporate Identity - Logos

Client's Name

Bougie Funk

Country / Region

United States

The new Bougie Funk identity system represents the brand's modern and bold personality. The creative strategy consists of a colorful palette and expressive typography that was designed to inspire a confident and fearless attitude toward life. The logo was carefully crafted, and its structure is based on precise proportions to establish brand recognition.

Credits

Creative Director, Cynda Media Lab
C.J. Yeh
Design Director, Cynda Media Lab
Christie Shin
Designer, Cynda Media Lab
Sara Park
Designer, Cynda Media Lab
Kyoungji Nam
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