Elevating Vitality in America

The pandemic put a spotlight on the importance of health and well-being like never before. Stress, burnout, and loneliness were amplified, mental health concerns were exacerbated, and the fragility of our physical health became more apparent. The impacts of social determinants of health, such as income, education, where you live, and access to health care, became more pronounced.

To take bold action, we worked with psychologist Dr. Richard Ryan, the world’s foremost authority on the science of vitality, to develop and launch a scientifically validated, proprietary measure of whole-person health – the Evernorth Vitality Index.

We set out to share this research and lead a national dialogue on the state of vitality in America to drive personal, professional, and organizational growth. Alongside media relations, a partnership with the YMCA, webinars and a launch event headlined by tennis legend Serena Williams, the public awareness campaign used social media as an essential component of our strategy to share vitality insights with clients, partners, and the public.