Shattering biological workflow barriers

Through innovative, automated benchtop solutions that streamline the analysis and synthesis of biology, Telesis Bio empowers scientists to amplify and accelerate breakthrough discoveries in the fields of precision medicine, biologics drug discovery, vaccine development, genome editing, and cell and gene therapy.

In order to reflect the continuing expansion of their portfolio and bring awareness to the pioneering mission of their company, Telesis Bio partnered with Audacity Health for a complete corporate rebrand as well as to develop a corporate concept and product extension that would appeal to life science and translational researchers.

Telesis Bio is redefining discovery by putting the power in the hands of researchers—helping expedite the time to novel, high-impact discoveries. A new logo, custom iconography, and design element, as well as an elevated color palette and photographic expression visually captured the definition of Telesis: “progress that is intelligently planned and directed: the attainment of desired ends by the application of intelligent human effort to the means.”

The resulting concept also emphasized the bottleneck-shattering impact of Telesis Bio’s automated benchtop solutions, calling on researchers to take control of discovery workflows and “breakthrough to your breakthrough.”