2023
Favoritt - Psychiatrist
Entrant Company
Geet Productions
Category
Video - TV Ad
Client's Name
Naseem Electronics
Country / Region
Libya
Naseem Electronics was on a mission to promote its brand for appliances, Favoritt. They wanted to highlight the quality of their AC since summer was approaching. With no specific advantages in their mind, the client precisely asked to deliver a message that drives people to choose Favoritt’s AC when they experience its quality.
From there we centered our concept of “The Psychiatrist” around a not-over-the-top funny experience that engages the audience to deliver the plot-twist at the end.
Credits
Entrant Company
Briteweb
Category
Website - Branding
Country / Region
Canada
Entrant Company
Beyond New Art Co., Ltd.
Category
App - Cultural (NEW)
Country / Region
Taiwan
Entrant Company
NBCUniversal
Category
Video - Internal Communication (NEW)
Country / Region
United States
Entrant Company
Department of Cultural Affairs, Taoyuan
Category
Event - Cultural Event
Country / Region
Taiwan