2023
Entrant Company
Category
Client's Name
Country / Region
Hashem Group came to us with a problem: people are no longer buying their watches because they can check for time on their phones.
They didn’t want to go the traditional way of saying that watches are a stylistic choice only, they really wanted to highlight its function as well.
So we took it upon ourselves to create a fusion between style and functionality, as well as showing the downside of using phones to check time versus the advantage of using a watch.
We kicked off with a concept that hints at a contemporary spirit of traditional Libyan style mixed with modern aesthetics of today’s fashion.
Our black and white and Arabian spoken poetry commercial highlighted the major problem with phones in the times of digital connections, contrasted by the functional use of watches both as a teller of time and a savior. The stylistic approach of the commercial goes beyond the aesthetics of ‘dope’ and makes a meaningful statement.
We created a commercial where sheer glimpses of Libyan identity merged with global nuances to form a new proposition for representation, and ultimately deliver the main message: phones distract, and watches remind.
Credits
Entrant Company
Twisted X Global Brands
Category
Video - Comedy
Country / Region
United States
Entrant Company
CARBONDIGITAL, INC.
Category
Strategic Program - Brand Strategy Campaign
Country / Region
Philippines
Entrant Company
Hope Enterprise Corporation/Hope Credit Union
Category
Video - Documentary
Country / Region
United States
Entrant Company
80's Creative
Category
Integrated Marketing - Integrated Marketing / Other___
Country / Region
Saudi Arabia