Poiesis Campaign

The European Hematological Association (EHA) meeting is a gathering of medical professionals, patient groups, and the medical industry focused on the latest developments in hematology.

Our clients, Kartos Therapeutics and Telios Pharma, exhibited at EHA to manifest "poiesis," which means "bringing forth." We partnered with The Taylor Group to create an innovative and informative un-booth to pique attendees' interest. This culminated in a 13-foot tall cube (The Cube) made of steel and aluminum, with 10-foot tall glassed-in LED digital portals weighing over 30,000 pounds. Two portals showed custom mechanism of action (MOA) animations and two clinical development pipeline (CDP) animations. The Cube “floated” above a 30 x 62-foot digital floor. Lastly, an iPad tool was created for the Medical Affairs team, and a social media ad campaign created buzz for the exhibit.