2023

2024 GRAMMY AWARDS GENERAL PRESENTATION / CORE PITCH

Entrant

Paramount Global

Category

Integrated Marketing - Integrated Marketing Materials

Client's Name

Grammy's

Country / Region

United States

As the central basis for all digital and linear ad sales around the Grammys, we created a customized, viscerally connceted story-telling deck that leveraged talent photography, textural motion elements and bespoke transitions to communicate the entertainment, spectacle and premium value of the event for potential partners.

This was an exercise in precision and premium design, translating the tangible feelings of the awards show to potential partners. In this era of uncertainty with strikes etc, the design was intended to instill a sense of calm and confidence in the event, it’s continued relevance and in us as partners.