2023
Entrant Company
Category
Client's Name
Country / Region
Golden white jade bought songs and laughed, a drunkenness that lightens months as kings and nobles. This is "A Breathing World" meets "Jianghu: Nishuihan" Collaboration with Wuliangye – Celebratory Limited Edition Liquor.
As a celebratory collaboration with Wuliangye, this limited edition liquor features the unfolding structure of "Jianghu: Nishuihan." The box is designed to open like a fan when its two halves are separated. When opened, the fan reveals captivating illustrations from the "Jianghu: Nishuihan" game, serving as both a backdrop for the bottle and enhancing the ceremonial unboxing experience.
At the top of the bottle, a drawer-like compartment is designed, with a circular cutout on the lid allowing a glimpse of the elf pendant inside before the box is fully opened.
Balancing intricate interiors with simple exteriors, the outer packaging employs minimalistic hot-stamped auspicious animal motifs, known as "ruishou," which encircle the bottle. The same pattern is also engraved on the bottle's acrylic casing, creating a harmonious integration between the inner and outer elements.
Credits
Entrant Company
McKinsey Global Publishing
Category
Branded Content - Fashion & Beauty
Country / Region
United States
Entrant Company
VIP Tires & Service
Category
Video - Meeting (Open / Close) (NEW)
Country / Region
United States
Entrant Company
Player One Trailers
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
Jiyanwushe
Category
Marketing & Promotional - Calendar
Country / Region
China