MUSE Gold

2023

Wuliangye - Limited Edition Liquor Packaging

Entrant Company

Shanghai FinBack Network Technology Co., Ltd.

Category

Typography - Packaging / Product

Client's Name

Wuliangye

Country / Region

China

Golden white jade bought songs and laughed, a drunkenness that lightens months as kings and nobles. This is "A Breathing World" meets "Jianghu: Nishuihan" Collaboration with Wuliangye – Celebratory Limited Edition Liquor.

As a celebratory collaboration with Wuliangye, this limited edition liquor features the unfolding structure of "Jianghu: Nishuihan." The box is designed to open like a fan when its two halves are separated. When opened, the fan reveals captivating illustrations from the "Jianghu: Nishuihan" game, serving as both a backdrop for the bottle and enhancing the ceremonial unboxing experience.

At the top of the bottle, a drawer-like compartment is designed, with a circular cutout on the lid allowing a glimpse of the elf pendant inside before the box is fully opened.

Balancing intricate interiors with simple exteriors, the outer packaging employs minimalistic hot-stamped auspicious animal motifs, known as "ruishou," which encircle the bottle. The same pattern is also engraved on the bottle's acrylic casing, creating a harmonious integration between the inner and outer elements.

Credits

Design Director
SI LI
Creative Director
YA WEI YI
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