2023
Entrant Company
Category
Client's Name
Country / Region
CHALLENGE:
Rising natural gas prices were dominating the news. And inflation was driving up prices for businesses across the board. Bound to be a scapegoat for rising natural gas prices regionally, NIPSCO needed to get the word out that their Energy Efficiency Programs could help businesses save money immediately on new equipment that would also drive down the cost of their natural gas bills.
INSIGHT:
There are places outside the office where real business decisions get made in a more informal setting.
SOLUTION:
Create an eye-catching and humorous spot where decision makers from all kinds of businesses show up in surprising ways and discover they can save with NIPSCO.
Credits
Entrant Company
UCSI University Sun Jian
Category
Student Submission - Student Corporate Identity
Country / Region
China
Entrant Company
Yamamoto Agency
Category
Video - Consumer Product / Services
Country / Region
United States
Entrant Company
The Pridham Group
Category
Website - Health
Country / Region
Canada
Entrant Company
Three Summers Creative
Category
Website - Community
Country / Region
United States