2023
Entrant Company
Category
Client's Name
Country / Region
Convertapalooza was the backbone of our summer integrated marketing campaign. Capitalizing on the summer concerts theme, we transformed our messaging, advertising, and trade show presence to be all about Convertapalooza throughout the summer. We kicked off the campaign with a few sponsored trade shows that showcased the Convertapalooza theme with t-shirts, slap bracelets, flower crowns, beer koozies, and tattoos. We then used a blog, LinkedIn ads, and email to promote our virtual conference and downloadable concert lineup poster. To cap it off we hosted our own virtual Convertapalooza conference followed by a CRO Geek Afterparty.
The concert lineup had creative names that were related to marketing tactics and pain points such as Guns 'n ROAS, Machine Learning Kelly, KHALEAD, Alicia Keywords, MetalliCAC, SEO Speedwagon, Carrie Underbudget, The Funnel Fighters, Radioheadline, and many more.
Credits
Entrant Company
Mnemonic Agency
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
可睿創意整合有限公司Correct Creative Integration Group
Category
Event - Art Event
Country / Region
Taiwan
Entrant Company
80's Creative
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
Saudi Arabia
Entrant Company
Bassmat Advertising Agency
Category
Event - Cultural Event
Country / Region
Saudi Arabia