2023
Entrant Company
Category
Client's Name
Country / Region
O'friends is a mobile app designed to help young adults maintain meaningful, long-lasting friendships despite the challenges of distance and busy schedules. It focuses on fostering connection and convenience through a virtuous circle of cherishing old memories, conveying feelings, and creating new memories. The app bridges the gap between different life paces and tracks by providing tools to stay connected, including regular check-ins, shared reminders, and facilitating conversations around common interests. It also features a friend list panel that displays friends based on time zones and locations for easy status and availability checks.
O'friends goes beyond independent dialogue by offering alternative means of communication. It integrates interactions between friends and provides a variety of features for expressing emotions and feelings in personalized ways, such as voice messages, photo sharing, and a virtual home for shared memories. The app also addresses feelings of alienation and the desire to reconnect with lost friends by providing a platform for initiating conversations, offering suggestions and prompts to break the ice and find common ground. With its convenient features and emphasis on meaningful communication, it empowers users to cultivate and nurture their friendships, fostering a sense of belonging, happiness, and emotional well-being.
Credits
Entrant Company
Yulu Chen
Category
Event - Conference / Convention
Country / Region
United States
Entrant Company
15|40 Productions
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant Company
FCB Health Europe, An IPG Health Company
Category
Branded Content - Healthcare & Pharma
Country / Region
United States
Entrant Company
Partner.Co
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States