MUSE Gold

2023

O'friends

Entrant Company

Yichen Wang

Category

App - Social Networking

Client's Name

Yichen Wang

Country / Region

China

O'friends is a mobile app designed to help young adults maintain meaningful, long-lasting friendships despite the challenges of distance and busy schedules. It focuses on fostering connection and convenience through a virtuous circle of cherishing old memories, conveying feelings, and creating new memories. The app bridges the gap between different life paces and tracks by providing tools to stay connected, including regular check-ins, shared reminders, and facilitating conversations around common interests. It also features a friend list panel that displays friends based on time zones and locations for easy status and availability checks.

O'friends goes beyond independent dialogue by offering alternative means of communication. It integrates interactions between friends and provides a variety of features for expressing emotions and feelings in personalized ways, such as voice messages, photo sharing, and a virtual home for shared memories. The app also addresses feelings of alienation and the desire to reconnect with lost friends by providing a platform for initiating conversations, offering suggestions and prompts to break the ice and find common ground. With its convenient features and emphasis on meaningful communication, it empowers users to cultivate and nurture their friendships, fostering a sense of belonging, happiness, and emotional well-being.

Credits

Designer
Yichen Wang
More Gold Winners
Branded Content
2023
MUSE Advertising Awards - Energia: Fly the Future

Entrant Company

Gravity Global

Category

Branded Content - B2B

Country / Region

United Kingdom

Audio
2023
MUSE Advertising Awards - The Power of Authenticity in Business and How to Use it
The Omaha Podcast: Grow Your Business

Entrant Company

Two Brothers Creative

Category

Audio - Podcast

Country / Region

United States

Integrated Marketing
2023
MUSE Advertising Awards - Energia: Fly the Future

Entrant Company

Gravity Global

Category

Integrated Marketing - Social Media

Country / Region

United Kingdom

Website
2023
MUSE Advertising Awards - Ferretti Yachts InFYnito Landing Page

Entrant Company

Ferretti S.p.A

Category

Website - Home Page / Landing Page

Country / Region

Italy