2023
W Hotels x "Pillow Talk"
Entrant Company
Marriott International, Inc.
Category
Branded Content - Travel & Tourism
Client's Name
Country / Region
United States
W Hotels’ “Pillow Talk” series features the likes of Noah Beck, Tefi Pessoa, LP Giobbi and Kristen Kish, all from the comfort of their hotel bed. In this intimate interview series, featured talent dish on their travel hacks, bucket list destinations, and why they love travling with W Hotels.
This series has allowed W Hotels to position itself as a luxury travel expert while retaining an accessible, modern brand essence. With engagement nearly two times the brand’s average, "Pillow Talk" is both reaching new communities, and contributing the main KPIs for global marketing efforts by shifting overall brand perception and consideration.
Credits
Entrant Company
Infernozilla
Category
Branded Content - Game / Application
Country / Region
United States
Entrant Company
Yamamoto Agency
Category
Video - Branding
Country / Region
United States
Entrant Company
Chengdu FLINT WALK Film & Television Technology Co., Ltd
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
China
Entrant Company
Shanghai Yangpu Tongji Science Park Co., Ltd., Future City (Shanghai) Design Consulting Co., LTD
Category
Experiential & Immersive - Metaverse (NEW)
Country / Region
China