2023
W Hotels x "Pillow Talk"
Entrant Company
Marriott International, Inc.
Category
Branded Content - Travel & Tourism
Client's Name
Country / Region
United States
W Hotels’ “Pillow Talk” series features the likes of Noah Beck, Tefi Pessoa, LP Giobbi and Kristen Kish, all from the comfort of their hotel bed. In this intimate interview series, featured talent dish on their travel hacks, bucket list destinations, and why they love travling with W Hotels.
This series has allowed W Hotels to position itself as a luxury travel expert while retaining an accessible, modern brand essence. With engagement nearly two times the brand’s average, "Pillow Talk" is both reaching new communities, and contributing the main KPIs for global marketing efforts by shifting overall brand perception and consideration.
Credits
Entrant Company
City Super Group
Category
Integrated Marketing - Promotional
Country / Region
Hong Kong SAR
Entrant Company
Ansys
Category
Video - Sustainability & Environment
Country / Region
United States
Entrant Company
Holition
Category
Best Agency Awards - Creative / Design Agency of the Year
Country / Region
United Kingdom
Entrant Company
TATU CREATIVE STUDIOS
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Turkey