Volkswagen, CARIAD and AUDI: DEVELOP.BIG THINGS

Volkswagen, CARIAD and AUDI: DEVELOP.BIG THINGS
WeAreDevelopers World Congress
Berlin, 27.07. – 28.07.2023

At the WeAreDevelopers World Congress 2023 in Berlin, Volkswagen, CARIAD, and AUDI joined forces to present a unified brand presence, departing from traditional individual displays. The overarching theme, 'DEVELOP. BIG THINGS,' highlighted their collective technological innovation prowess. Their main objective was to recruit development professionals and pique their interest in the automotive industry by targeting the event that developers frequent.

The physical booth aimed to be extraordinary yet relatable. Oversized workplace elements, including a laptop with a massive screen, smartphone, computer mouse, and headphone charging case, created a visual spectacle. A colossal thermos housed a functional coffee machine, while an oversized table lamp illuminated the stand.

The focus of the activations was interactivity and conversations. A multiplayer game on the massive laptop engaged up to eight participants using their smartphones, fostering an immersive experience. Attendees could also have professional social media portraits taken as memorable giveaways.

The booth offered insights into the work environments of three automotive giants, facilitating networking and knowledge exchange with potential employees and like-minded individuals.

The day before the congress, the 3 brands invited to a pre-load event at Volkswagen Group’s own DRIVE Showroom in Berlin, which already saw over 1,000 of the more than 12,000 main event attendees. 2,500 minutes of game-play give proof of the successfully targeted activations, which resulted in more than 500 interview leads.

Achieving unity among the three brands required an agile workflow, frequent collaboration, and clear communication. A tight schedule with milestones and deadlines ensured seamless execution, emphasizing teamwork, communication, and flexibility to enhance project efficiency.