2023

A Growing Concern: Pediatric IBD in WebAR

Entrant Company

Tipping Point Media

Category

Experiential & Immersive - Augmented Reality

Client's Name

Country / Region

United States

“A Growing Concern” is an interactive patient-focused experience dedicated to telling the story of young patients around the world suffering from pediatric IBD. This initiative is targeted at healthcare providers (HCPs) who support with pediatric patients and is designed to highlight the importance of early diagnosis and treatment. This blended approach to storytelling features WebAR technology to give a comprehensive and emotional look into the life of pediatric IBD patients.