MUSE Gold

2023

On a Different Level

Entrant Company

Sparkloft Media

Category

Social Media - Travel & Tourism

Client's Name

Atlanta Convention & Visitors Bureau

Country / Region

United States

We partnered with the Atlanta Convention & Visitors Bureau (ACVB) to revitalize their 'On A Different Level' campaign to draw in tourists and major events to Atlanta. Our objective was to create broad awareness of Atlanta's tourism offerings, challenge preconceived notions, and inspire a fresh perspective, ultimately making Atlanta the preferred destination.

The result? We crafted captivating 'ATL POV' content showcasing Atlanta's iconic attractions, with visually striking elements and animations that seamlessly integrated with the ACVB's existing assets, enabling us to enhance our creative impact swiftly. Our work included carousels and animations highlighting Atlanta's unique food, culture, and entertainment, bringing the city's essence to life. This campaign amplified stories around key brand and content pillars, driving engagement, sentiment, and an improved perception of Atlanta's brand across social channels.

More Gold Winners
2023
 
MUSE Advertising Awards - Saint Andrew’s School
Saint Andrew’s School

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

2023
 
MUSE Advertising Awards - Amor

Entrant Company

Qingyang Xu

Category

App - GPS / Navigation

Country / Region

United States

2023
 
MUSE Advertising Awards - Upfront 2021 Open Tape

Entrant Company

NBCUniversal

Category

Video - Internal Communication (NEW)

Country / Region

United States

2023
 
MUSE Advertising Awards - VW at the Los Angeles Auto Show

Entrant Company

George P. Johnson Experience Marketing

Category

Experiential & Immersive - Expos, Conventions & Trade Shows

Country / Region

United States