On a Different Level

We partnered with the Atlanta Convention & Visitors Bureau (ACVB) to revitalize their 'On A Different Level' campaign to draw in tourists and major events to Atlanta. Our objective was to create broad awareness of Atlanta's tourism offerings, challenge preconceived notions, and inspire a fresh perspective, ultimately making Atlanta the preferred destination.
The result? We crafted captivating 'ATL POV' content showcasing Atlanta's iconic attractions, with visually striking elements and animations that seamlessly integrated with the ACVB's existing assets, enabling us to enhance our creative impact swiftly. Our work included carousels and animations highlighting Atlanta's unique food, culture, and entertainment, bringing the city's essence to life. This campaign amplified stories around key brand and content pillars, driving engagement, sentiment, and an improved perception of Atlanta's brand across social channels.