MUSE Gold

2023

A New Era for Sparkloft Media

Entrant Company

Sparkloft Media

Category

Strategic Program - Branding Refresh

Client's Name

Sparkloft Media

Country / Region

United States

A brand reflects an organization's qualities and personality. As the world rapidly evolves—consumer behavior, technology, and social platforms shift—we, too, have transformed. Over the past two years, we've diligently expanded our capabilities as a forward-thinking creative agency.

Our updated brand mirrors the changes within and outside our organization, seizing new opportunities for both our clients and us. Our core values—curiosity, exceptional customer service, innovative solutions, and a commitment to sparking joy—remain unwavering.

What's different? From our vibrant wordmark to an exuberant color palette, our new visuals are fearless and unapologetic. We've selected a versatile sans-serif typeface that reflects our evolving adaptability. The result is a brand that exudes confidence while remaining approachable.

With this brand refresh and over 15 years of industry expertise, we're ready to lead the way in the ever-changing digital marketing landscape. We're Sparkloft—Community Builders for Brands, sparking ideas and igniting passions among your most valuable audiences.

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