Choose Better Eggs

The Garden Creative was asked by the non-profit Animal Welfare Institute to create a spot for their first public-facing, paid campaign centered around educating people about making better choices when buying eggs.
The goal was to show each kind of egg label and provide clarity behind the lifestyle, sometimes grim, of the chickens behind those egg labels in order to clarify the labeling system for viewers and motivate them to choose the best laying environment for chickens - pasture-raised.
We are proud of this innovative, animated spot with high-end illustration, motion graphics, and sound design, especially because it is for a cause we at the Garden believe in ourselves. We believe it is an effective tool for changing people’s minds about egg labeling because it explains a complicated labeling system in a subtle way, opening people’s eyes to the fact not everything is as good as it appears on the label.