MUSE Gold

2023

Choose Better Eggs

Entrant Company

The Garden Creative

Category

Video - Nonprofit

Client's Name

Animal Welfare Institute

Country / Region

United States

The Garden Creative was asked by the non-profit Animal Welfare Institute to create a spot for their first public-facing, paid campaign centered around educating people about making better choices when buying eggs.

The goal was to show each kind of egg label and provide clarity behind the lifestyle, sometimes grim, of the chickens behind those egg labels in order to clarify the labeling system for viewers and motivate them to choose the best laying environment for chickens - pasture-raised.

We are proud of this innovative, animated spot with high-end illustration, motion graphics, and sound design, especially because it is for a cause we at the Garden believe in ourselves. We believe it is an effective tool for changing people’s minds about egg labeling because it explains a complicated labeling system in a subtle way, opening people’s eyes to the fact not everything is as good as it appears on the label.

Credits

Creative Director/Script - The Garden Creative
Mike Ring
Art Direction/Animation Direction - The Garden Creative
Scott Rinebold
Illustration/2D Animation/Music & SFX - The Garden Creative
Scott Rinebold
Illustration/2D Animation - The Garden Creative
Justin Wolfson
3D Animation - The Garden Creative
Ian Grier
Cel Animation - The Garden Creative
Nico DiCola
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